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Customer Expectations Are Shifting
Customers are demanding convenience. They want instant access to information, the ability to explore options, regardless of where or when. More importantly, they expect their experiences with companies to be extremely relevant to them. If a brand doesn’t include mobile, it’s missing out on significant opportunities to connect, engage, influence, transact and support current and potential customers.
Top 6 Signs Your Brand Needs A Mobile App
The shift to mobile has made many companies realize the need to target customers in a more personalized way. With an effective mobile strategy, brands can interact with customers from any place, at any time. That’s not to say brands should build an app just because customers are spending much time on their smartphones; an app needs to offer value beyond what other platforms (such as your website) offer. Here are six signs you should develop a mobile app for your brand.
1. You get a lot of mobile traffic to your website
This one is obvious. If a brand is receiving a lot of mobile traffic to its website, it’s time to consider mobile app development. Brands need to identify when and where customers are interacting digitally. Are customers visiting your website on the go? A lot of mobile traffic to a website means customers want to engage with brands on their smartphones. As a response, brands need to help customers by offering a personalized, mobile experience.
2. Your customers are a younger demographic
A com Score report indicates that people who fall in the age group of 18 to 24 years of age use more mobile apps than any other group. They are followed closely by 25 to 34 year-olds.
Another study found that almost 50% of millennials have downloaded a shopping app on their phone and over 27% use retail apps shop using apps to take advantage of exclusive offers and discounts. These statistics prove that millennials above all other age groups are looking for mobile experiences.
3. Your company is e-commerce based
Even if brands are closing many sales through an e-commerce website, it’s important to consider mobile shoppers. Don’t just rely on shoppers via your website. A mobile app can boost profitability with specials, push notifications, and so on. Customers demanding loyalty integration, richer shopping experiences, and new ways to engage with retail brands.
4. You have a brick and mortar store
Statistics show that shoppers are already using retail apps during their in-store visits. More than half of shoppers who have retail apps use them while shopping in-store, for reasons like redeeming in-store discounts, finding products, and viewing product ratings and reviews. Leveraging the data collected about customers can help brands personalize the in-app experience while shoppers are in-store, which can not only enhance the experience but streamline the path to purchase and drive in-store sales.
5. You can offer more value beyond your website
The first step in any mobile strategy is understanding what customers want from the brand. Can you provide them with even more value via a mobile app? How can a mobile app address a pain point for them? The more a brand know about its customers, the better it will be at addressing pressing pain points the customer needs solving.
Posted By: jasonbeckham