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How to Choose the Best Features for Your Mobile App

How to Choose the Best Features for Your Mobile App

For the first version of your mobile app, you want to build a simple and intuitive user experience. Any feature that disrupts the intuitiveness of the experience is not worth having.

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Your app needs to fill a gap in the user’s life – it needs to serve an unmistakable purpose – but it also has to be useable. Features impact the usefulness and usability of your app. If you include too many features initially, users may be confused about the app’s core purpose and how it fits into their life.

Mobile application development in Baltimore

If you’re not critical about how particular features will influence the user flow, you can end up with a disorganized user experience that’s awful to use.

When you’re in the early planning stages of an app project, it’s helpful to use a Product Requirements Document (PRD) to reign in and simplify your ideas. A PRD is designed to guide you through the process of fully defining the purpose of the mobile app project.

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In the introduction of the document, you’re asked to describe what you want the app to do, set objectives, and define what you consider success. Completing a PRD is the first step in choosing the best features for your app.
What Do You Want the App to Do?
In respect to a minimum viable product (MVP), you should focus on solving a single problem your intended users are experiencing. Honing in on a single problem will help establish a concentrated product vision for the mobile app. This approach also enables you to set specific success criteria, as well as clear objectives to determine what features the product needs to be successful.
Here’s an example:

A doctors’ office has identified a problem patients are facing – the office receives a high volume of phone calls, and as a result, patients experience long on-hold wait times to schedule appointments. The doctors’ office plans to develop a mobile app that lets patients book and cancel appointments without having to speak with an administrative representative over the phone.

This example focuses on a single user pain point and isn’t distracted by multiple functionalities that do nothing to address the central problem. From here, it’s simple to write a product vision statement:


Posted By: jasonbeckham

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