World Fashion Day, August 21 around vernal equinox annually, promises an exhilarating day in celebration of the glory, spirit and art of fashion!

World Fashion Day is celebrated to celebrate and commemorate the glory, spirit and art of fashion throughout the world, and to highlight the achievements of national, regional and international significance in the fashion world over the past year.

Each female and male winner of the World Fashion Day Style Award receives a foot-high “Amy” (A-mei in Chinese, meaning beautiful) statuette, accompanying document, recognition and acclaim, as well as a permanent place in the Style Hall of Fame.