Old hurdles such as gender barriers have practically been overcome. This is clearly seen in the business world where men and women are sharing opportunities and responsibilities based on qualifications and not gender. In fact, women have contributed greatly to developments in business. 

Let’s take a brief look at three such notable women in business; a world-class CEO, an innovative entrepreneur, and a leading consultant, and see how they have helped shape the business world as we know it today. 

Carol Bartz (Yahoo!, CEO) 

In 2010, CEOs of fifteen Fortune 500 companies were women. One of these influential women in business is Yahoo! President and CEO, Carol Bartz, who became its Chief Executive Officer in early 2009. At that time, Bartz took over the helm of the third most-visited website when its market share was declining. She faced the difficult task of turning the company around and was able to score deals that enabled Yahoo! to maintain and enhance its core business. Despite some expressed doubts that Yahoo!’s position has improved; many believe that Bartz has performed better than expected. Bartz served as CEO at AutoDesk before joining Yahoo!. 

Anita Roddick (The Body Shop, founder) 

Many successful women in business are also ground-breaking entrepreneurs. One such woman was Anita Roddick, founder of the cosmetics firm, The Body Shop. Roddick started her company in England in 1991 and, over the years, it grew to become the world’s second largest beauty products franchise. But The Body Shop is more than just a successful venture; it is a revolutionary way of doing business as well. It was founded on the principles of "ethical consumerism" and fair trading practices, which contributed to the brand’s image. Roddick died in 2007. 

Linda Solomon (Deloitte Consulting) 

Expert women in business can also be found in the consulting industry. Linda Solomon is a leading consultant at Deloitte. Solomon has a considerable consulting career which began in 1990. She now serves as head of the Deloitte’s Homeland Security consulting services, which is one of the firm’s most important divisions. Solomon has implemented a successful financial optimization program in her sector as well. Solomon was named one of the top 25 consultants in 2010 by ConsultingMag.com. 

These three women are only a few examples of how women have influenced the business landscape. This proves that in business competence, not gender, determines success. Women now have better chances of landing in topnotch positions, gone are the days that women are left in their houses to take care of the family home.

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