“Does a brand really need an app to succeed today?” is a question many companies ask when evaluating mobile strategies. However, there is no simple answer to this question, and for this reason, we’ve created this guide to help you determine if your brand really needs a mobile app to succeed in today’s economy.

An app isn’t just a distribution medium. Using an app correctly creates a communications channel for brands to learn from, adapt to, and better address customer needs while simultaneously meeting business objectives.

Here are a few stats to illustrate the tremendous amount of opportunity for brands looking to enter the mobile app market. As of 2018, there were 2.1 million available apps on the Google Play Store and 2 million apps in Apple’s App Store. From 2016 to the end of 2018, app store consumer spending increased by 75 percent to an impressive $101 billion worldwide, and by 2020, there will be an estimated 194 billion global app downloads.

Websites undoubtedly offer many benefits to strengthen a brand’s customer experience, however, having an online presence alone is no longer sufficient in 2019. Back when websites were new and innovative, people thought online shopping with carts, live chats, newsletter subscriptions, among other features were ingenious. Similar to the growth of web development, apps are no longer a novelty. They’re part of a broader strategy that companies can’t ignore for brand building potential.



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